200th Anniversary Savannah St. Patrick’s Day App

In 2021, Connect Savannah launched a St. Patrick’s Day app aimed at helping visitors easily navigate the parade and experience the celebration like a local. The app boasts an interactive map highlighting the parade route, public restroom locations, and available beer vendors. Additionally, it features curated listings of featured happy hours, live streams, and a real-time social media feed capturing the day's activities.

With the 200th Savannah St. Patrick’s Day Celebration on the horizon, I was tasked with designing a new home screen that seamlessly guides users through the app while paying homage to this significant anniversary.

Following the implementation of the marketing strategy for the 200th Anniversary Connect Savannah St. Patrick’s Day app, the app generated over 500+ downloads within a span of two weeks.

Watch the reel ——>

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